Kansas City Athletics is partnering with ShotTracker, a local sports-data company.
Based out of Merriam, KS, ShotTracker uses sensors that are placed around the arena, in the basketball and even on the players themselves to deliver data down to the millisecond. With over 70 data points being analyzed, the company also claims to provide statistics that will improve player performance.
“ShotTracker’s cutting-edge technology will revolutionize the way we interpret, leverage and monetize data, inevitably improving both the student-athlete and fan experiences,” said Vice Chancellor and Director of Athletics Dr. Brandon Martin.
The high-tech equipment is currently being utilized by over 60 men’s and women’s college basketball programs such as Oklahoma, Kansas, Texas and more. It has even made its way to the NBA, and is used by the Phoenix Suns.
Fan engagement will also have the opportunity to increase with interactive games provided by ShotTracker. The hope is that increased engagement will result in increased attendance and therefore revenue.
Kansas City Athletics predicts that utilizing ShotTracker will make Swinney a nationwide leader in in-game entertainment and appears to be the first Summit League school to participate in the program.
With increased data that promotes higher player performance, there is much to look forward to with both men’s and women’s basketball this season. Basketball season begins on Nov. 6 and openers will be played in the Swinney Center.
