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Courtesy of Rosanne Wickman
Remembering G. Fred Wickman: Journalist, Professor and Mentor
Melissa Reeves, Guest Writer • May 16, 2024

On April 27, 2024, former Kansas City Star columnist, UMKC professor and U-News (now called Roo News) advisor G. Fred Wickman passed away after...

Kansas City has a chance to advance to the Summit League Championship for the first time since 2011.
Roos Softball Advances to Championship Semifinal
Zach Gunter, Sports Editor • May 10, 2024

  Kansas City has thrilled viewers in the first three games of the Summit League Softball Championship.   Entering as the third seed,...

A picture of the posters on the University Walkway.
UMKC Students Received University Pushback at Pro-Palestine Protest
Aurora Wilson and Maisy Blanton April 29, 2024

  Over 150 students showed up to participate in a protest in solidarity with Palestine and other protests across the nation on Monday.   Around...

Amidst the festive spirit of St. Patricks Day, the iconic symbol of luck, the clover, reminds us of the rich traditions and celebrations honoring Irish heritage.
Exploring St. Patrick's Day Alternatives in Kansas City
Aydan Stigler and Grace Beshore March 14, 2024

  The annual St. Patrick's Day celebration is just around the corner, and with celebration comes large crowds.    The annual city parade...

Visit the City Market to explore local vendors.
Smart Saving Strategies for a Wallet-Friendly Spring Break
Emily Wheeler, Staff Writer • March 14, 2024

  UMKC students are ready for the upcoming week-long spring break, but are their wallets?   From travel adventures to staycations, spring...

UMKC’s Sports Partnerships Raise Questions About Campus Investments

Examining UMKC’s partnerships with professional sports teams and their impact on campus priorities.
Zach Gunter
UMKC’s partnership with the Kansas City Royals began in March.

  UMKC expanded its partnership track to include the Royals last month, solidifying partnerships with all four professional sports teams in Kansas City.

  The university’s partnership with KC’s four professional sports and other brands like Boulevard Brewery Company raises questions about the impact and cost of these partnerships to students and staff. 

  “UMKC’s new partnerships are approximately $700K annually,” from an email chain with Stacy Downs, director of strategic communication at UMKC. 

  The university was approached by these companies and professional sports teams, having already built mutual connections. These partnerships have created many marketing opportunities that get the university’s name out in the city through materials like signage, billboards, social media, webdigital and activation events. 

  These partnership funds come from the Chancellor’s strategic investment funds, supported by sources including gifts, grants, royalties and other operating funds.

  Other universities like Kean University, which partnered with the New York Jets, say their partnership also provided them with new marketing opportunities. 

  “Plus, these partnerships are a great pride point for our faculty, staff, students and alumni,” Downs said. 

  Each partnership says to bring and give new opportunities to students and the athletes affiliated with the professional sports teams.

  However, some students are more concerned about everyday amenities rather than expanding community reach.

  “[It’s] so cool we have all of these partnerships but would people even want to go to our school if they can’t even move around campus or if air-conditioning in a building doesn’t work because it’s old,” said Erica Anderson, sophomore environmental science major. 

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