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The Student News Site of University of Missouri - Kansas City

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UMKC has had an array of logos over the years, but this change seemed minimal compared to others. The changes were meant to be subtle and improve its readability. Especially in the digital spaces where the logo has to be really small,” said Michael Awuaduah, a graphic designer for UMKC.

A Year After UMKC Updated Their Logo, How Do Students Feel?

Catia Montelongo, Staff Writer
February 3, 2023

  Its been almost a year since the Department of Strategic Marketing and Communication announced a revamp of the classic UMKC logo, and the lack of change in the design has yielded a mix of reactions.   “I don't think it was worth changing,” said Samantha Lam, a marketing...

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