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Roo News

Athletics sees increase in ticket revenue, stagnant attendance following rebranding

Athletics sees increase in ticket revenue, stagnant attendance following rebranding

Kayl Auch
December 4, 2019

When UMKC hired Dr. Brandon Martin as a new athletics director in December 2018, he was tasked with restructuring nearly the entire athletics department. Since then, Martin has created the ‘Roo Promise,’ hired three people to help with external relations and rebranded...

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